Dr. Richard Schulze

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Dr. Richard Schulze: The Original Natural Health Revolutionary

Wisdom from one of the early pioneers of modern Natural Healing.

Is SuperFood Plus Natural? Herbal Nutrition 101


Dear Dr. Schulze, Thank you for what you do!!!! I love your products and believe in them!! Your life story is amazing. (And everyone's you have touched!) What I would give to sit down with you for an afternoon! ;-) I was just looking around in my computer and happened to find a "Jonathan Bechtel" (don't know much about him other than he is a "health enthusiast and founder of Health Kismet, a nutritional supplement company that manufactures Incredible Greens, a green superfood powder......") stating that the vitamins and minerals in your SuperFood Plus were "synthetically added, they don't come from the food themselves." So I was just wondering if you could tell me exactly how SuperFood Plus is made, as well as Formula One. (Two of my favorite products!) ;-) May God continue to bless you for all you do to help people get and stay healthy! Thanks again! A huge fan!

- Lisa, M, Bush, LA, USA, USA,

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Dear Lisa,

First, thanks for your very positive and supportive first paragraph!

Second, be careful what you read on the Internet! Any idiot with a few hundred dollars can put up a website. What I am saying is, just like with newspapers, books, magazines, radio, television and the movies, the Internet is NO DIFFERENT! Which means that about 99% of what I see written on it is absolute bullshit. The Internet is NOT FACT. It is mostly fiction, assumption, opinion, and you know me—I QUESTION AUTHORITY!

Third, FAITH!!!! I think it is very boring when any company vomits their insecurity, in defense of accusations. So I am not going to do this. On the other hand, many of my patients in my clinic had very similar questions regarding nutritional products and also my herbal formula, so as soon as I get done verbally beating you up a little bit, I will give you a entire lesson on nutritional medicine, but first… YOU.

I have a very hard time understanding how you can write me a first paragraph, like you did…

“Thank you for what you do!”

“I love your products!”

“I believe in your products!

“Your life story is amazing!”

“What I would give to sit down with you for an afternoon!”

And you even end your letter with…

“May God continue to bless you for all you do…”

“A huge fan”

And then in the VERY NEXT PARAGRAPH, you do a complete 180 degree turn on me, and use the first unknown food product salesman you find on the Internet, that contradicts me, and doubts my integrity and my product, to lose your faith and worse, ask me to explain myself and defend my products.

Where Is Your Faith Woman?

I can, and I will, give you a thorough explanation of these accusations and my products, but Lisa, it’s all words, his and mine. In life you have to pick something and someone to believe in.

Belief is fairly blind; it comes from your heart and soul. Unless you own an analytical laboratory, you will never know which one of us is telling the truth, and still then you may not be able to discover the real truth. Which takes me back to your heart and soul… YOU NEED TO TRUST YOUR HEART AND SOUL, LISTEN TO THEM AND FOLLOW THEM. I often call this Listening To The Voice of God Within You.  In this instance, you need to go inside your heart and you will know which one of us you trust and want to follow.

This is why I spend a lot of time telling people about me, my family dying from disease when I was a kid, my own medical death sentence, how I healed myself, my teachers, my clinic, my tens of thousands of patients, my teaching career, my over 40 years of my life’s work, and anything and everything about my life’s adventure and journey into Natural Healing and Herbal Medicine. I bare my soul to everyone so you know who I am and where I am coming from.

Then, the first joker that comes along to bad mouth my herbal medicine, you even bother to listen to it, then question me, and worse, you want me to explain myself?

Again I Ask, Where Is Your Faith Woman?!

Lisa, the whole reason I am busting your ass like this is simple. Look, I know you love me, but at some time in your life, you will be called to stand strong on your belief, your faith… we all are. And, when this time comes, your belief and faith need to be rock solid, or you may not survive. This is the difference between someone who dabbles in health, and ends up on the surgeon’s table, and someone who is a Natural Healing and Herbal Medicine BELIEVER, and I want you, I need you, to be your own doctor!

OK, now I will stop picking on you and rip this guy a new one… only kidding!

As far as his critique of my SuperFood Plus that you found on the Internet, well let’s take a look at it…

Since Natural and Herbal Medicine and Health is a multi billion-dollar industry, well, unfortunately there are a lot of companies out there making and selling pure garbage. (Just take a look back at the BLOG I posted a few weeks ago called “His Dream, Our Nightmare” if you have any doubts about all the crap companies involved in the health food and herbal medicine industry.)

So, unless any critique of me or my herbal medicines is made from an actual practicing alternative doctor, that has a practice, a clinic, real live patients—actually thousands of patients healed from all types of diseases naturally—and lots of clinical success stories, if not clinical miracle healings, I am not really interested in their reviews of my products.

I have not heard of this individual that you speak of, nor do I believe he has a clinical practice nor thousands of patients. So as far as I am concerned, this limits his opinion to simply his own personal assumption, NOT Clinical Patient Case Histories. I often call formulas like his “Bottled Hypothesis”.

But having said that, I liked most all of what he says on his site. He seems to be an energetic young man with a sincere desire to help people. He looks like a small start up company. In fact, in numerous places he mentions he is not making much money at all, and he probably makes his products in a kitchen somewhere (like how I started many years ago), but not an FDA-approved certified organic facility. He actually doesn’t mention organic anywhere that I saw. And, as you will hear from me later, comparing our SuperFoods, we are talking about two VERY DIFFERENT PRODUCTS here.

So I want to be very clear. I am NOT responding to you to defend my product nor attack his product.

But many, many of my readers have lots of questions about vitamins and superfoods, so I thank you for asking this one, and I would be glad to elaborate on my answer.

Consider This Lesson #1 Of “Herbal Nutrition Superstars 101”!

After reading his review it seems he has three main complaints about my SuperFood Plus…

His #1 Problem: ADDED Vitamins and Minerals? He does state that my SuperFood has “Very High Quality Ingredients”And he also states that You should buy this powder if you’re ONLY in it for the NUTRITION”, (which by the way, is the only reason I make the SuperFood). But because my Nutritional Content of my SuperFood Plus is SO HIGH, he seems to think I am sprinkling in “vitamin additives” to my product.

His #2 Problem: More Bran? But he obviously thinks that a good SuperFood Product is one that contains a wide variety of food items like he puts in his formula, like Bran and Fiber, so I will explain why I DO NOT water down my SuperFood Plus with laxative agents.

His #3 Problem: Taste? He thinks my SuperFood Plus tastes bad.

Answer #1: ADDING Vitamins To My SuperFood Plus

He just made a simple mistake, as many people do when they look at the incredibly high amount of vitamins listed on my Nutritional Facts panel. He assumed that all of these vitamins and minerals listed on my panel were added. NO… This is the ACTUAL analysis of the NATURAL Vitamin and Mineral CONTENT in the herbs themselves.

By the way, I just glanced at his blog, and he shows a picture of my SuperFood Plus label and my FDA Nutritional Supplement Facts panel and he does state that, “there is a long list of vitamin and mineral additives.”

Again, this panel on my SuperFood Plus is NOT a list of ADDED Vitamins but a list of the ANALYZED Vitamin and Mineral Content that is naturally found in my SuperFood Plus. There is a HUGE difference.

Adding vitamins would be like sprinkling vitamins into my jar, and I DO NOT DO THAT. ALL the Vitamins in my SuperFood Plus are what are present in the herbs and foods themselves.

As far as the ingredients in my SuperFood Plus, by FDA law ALL INGREDIENTS MUST be listed at the bottom, under ingredients, in order of prominence in the formula, where you can easily see that I am NOT sprinkling in vitamins, and there is ONLY HERBAL INGREDIENTS and NOTHING ADDED.

My SuperFood Plus Is A 100% Herbal Blend!

Here is what is EXACTLY in my SuperFood Plus, and what it states on the label…

Wild Harvested Spirulina Algae, Organic Blue-Green Algae, Chlorella Broken-Cell Algae, Organic Barley Grass, Organic Alfalfa Grass, Organic Wheat Grass, Organic Purple Dulse Seaweed, Organic Acerola Cherry, Organic Rose Hips, Palm Fruit, Organic Lemon Peel, Organic Orange Peel, Organic Beet Root, Organic Spinach Leaf, and Non-Fermentable Saccharomyces Cerevisiae Nutritional Yeast.

Again, this gentleman just made a simple mistake!

Answer #2: Should I ADD Bran and Fiber?

What he considers a SuperFood Product is one that contains a wide variety of items like bran, fiber, digestive enzymes, probiotics, bee products, etc, like his does.

His SuperFood is like a “meal replacer”.

My SuperFood Plus is a “Nutritional Supplement”.


I DO NOT add anything like this to my SuperFood Plus, which would reduce and water down its vitamin content. I will explain…

In my clinic, I had people actually dying from anemia, which can be caused by many other diseases like Cancer and AIDS. And the juicer alone was not keeping them alive, so I needed more. I needed to start using herbs that have super high nutritional values, and add them to their juice, to give them the super nutritional boost they needed to survive. This is why I developed my SuperFood Plus, solely as a Vitamin and Mineral Blood Transfusion!

As for Bran, Fiber and some of the other ingredients in his formula, these items are cheap, so I would just have any patients that wanted things like this, add them into their morning blender drink. I wasn’t going to water down my Nutritional Formula with fiber.

I also created other herbal formulas to clean out their bowels, and to do all sorts of other things, but again, I DID NOT WATER DOWN MY HERBAL NURTITIONAL FORMULA with BRAN and FIBER. This is how I kept my nutritional values in my SuperFood Plus the absolute highest.

“EVERYTHING In One Jar” SuperFood Formulas

Obviously this gentleman is one of the many people out there who is trying to help people by making an all-in-one superfood formula that contains many ingredients besides nutritional herbs and his focus is not solely on Vitamins and Minerals. Again, most other nutritional products I see out there, they cannot help themselves from adding everything but the kitchen sink, maybe even including the kitchen sink. Products like these are ‘one product does it all’ formulas, which I personally did not find powerful and effective enough to treat disease and use in my clinic. Formulas like these have much less nutrition.

Let me be specific—Items in this gentleman’s product that I do NOT consider vitamin or mineral superstar ingredients…

Barley Malt: A sugar made from barley, used as a sweetener.

Alfalfa Juice: Devitalized processed and dehydrated juice.

Brown Rice Bran: some nutrition, but mostly Fiber.

Apple Fiber: Fiber, good for the bowel, NOT NUTRITIONAL.

Apple Pectin: Again, good for the bowel, NOT NUTRITIONAL

Digestive Enzymes: Pepsin, look that up, yuck, NOT NUTRITIONAL.

Probiotics: L. Acidophilus, L. Bulgaricus, B. Bifidum, B. Longum, Thermophilus… basically bacteria.

Lecithin: Found in food.

Royal Jelly, Bee Pollen: He says that his formula is vegan. I do not consider these vegan. They are literally insect vomit.

Green Tea, Eleuthro Root, Echinacea, Bilberry extract, Ginkgo biloba, Astragalus, Grape seed extract, Milk thistle, Licorice root, Suma… all good herbs, but NOT nutritional herbs!

Furthermore, with most herbs, he does not use their correct names, nor list the part of the herb he uses, and this is extremely important and no herbalist would ever make this mistake.

He does not talk about Organic at all, and to me this is vitally important!

Finally, this brings me to a matter of pure physics…

If you compare the two products, you will notice that my SuperFood Plus nutritional content of vitamins is VERY HIGH, and his product nutritional content is very low. There are two reasons for this.

The first is that my jar has twice the amount of product than his. This is simply because my DOSAGE of SuperFood Plus is 2 tablespoons. His dosage is only 1 tablespoon, so with my SuperFood Plus, you are taking TWICE as much product.

Secondly, because he adds large amounts of bran, fiber (very inexpensive ingredients) and digestive enzymes, probiotics, bee products, and a total of 35 ingredients, well, this naturally dilutes the vitamin content by simply taking up room in the product for intestinal bulking agents. The reason I point this out is simply because his numerous other ingredients, like Bran and Fiber, are taking up the room in his formula that I devote solely to Herbal Vitamin SuperFoods. So naturally his vitamin content is very diluted and watered down by these other ingredients.

This is why my little SuperFood Bar can have 200% of your daily value of Vitamin C solely from acerola cherries while a full dose of his product only has 30%—almost 7 times less.

Answer #3: Does My SuperFood Plus Taste Bad? What a pussy! On his website he says that my SuperFood scores high on value and nutrients, but it’s ugly and tastes bad. He even took a picture of himself making a stupid frowning face. Now he is being a real jerk, and a real pussy. He would have fainted in my clinic. Actually, I would have thrown him out long before he fainted.

This right here shows the difference between a Natural Doctor who ran a clinic and some kid making faces cause he doesn’t like the taste of something.

His formula contains Barley Malt, which is basically SUGAR, so it is definitely going to taste better. My SuperFood Plus contains NO SUGAR. Sugar Feeds Disease!

On the other hand, most of my customers think that my SuperFood Plus tastes great, or at least good, and so do I. So much so that most of my customers sprinkle it right on their food.

But let’s forget taste. My focus has never been taste, my focus is solely nutritional and medicinal. Personally, I think that most of the food and drink that the average American consumes today tastes horrible, so this is just a matter of opinion.

Also, my focus is definitely you healing your diseases, getting well, staying well and creating powerful health. Taste comes second.

Now, I’ll say it again, this guy’s a real pussy!

How I Make My Herbal Medicine

Lisa, as far as your question, asking me if I can tell you exactly how my SuperFood Plus and my Intestinal Formula #1 are made, yes, I can answer that too.

This one is easy. I can tell you EXACTLY how both of these formula are made, as almost 40 years ago, I invented, developed and made these two formulas myself for my patients, in my clinic, again making each batch by hand, shaking the herbs in 5-gallon tubs over my head, EVERY DAY. In fact, Anisha Jones, my great Master Herbalist from England and my clinical laboratory assistant, used to do a lot of this mixing while our baby son Arthur was in a wrap or sling, held around her body and breast. Once or twice a day I would take a peek at him and his face would be green, covered with SuperFood powder. Anisha has now graduated to be the head Master Herbalist of my company in charge of Production and Quality Control. We call her the soul of the herbal product manufacturing. What I love about her most is that after working in my clinic for years, she knows EXACTLY how I do things, how I run things and EXACTLY what my priorities are. After all, she was in my clinic and knows exactly what it takes to make healing miracles happen. And she absolutely knows that the ONLY FOCUS is helping people get well.

OK, enough reminiscing.

So today, not much has changed. My SuperFood Plus has the same herbal and food ingredients. But instead of mixing it by hand, the dry herbs and foods are placed in a large blending machine that resembles a clothes dryer, but has NO HEAT, which SLOWLY tumbles the ingredients for ONLY TWO MINUTES! I don’t want to beat the ingredients up; I just want to make sure they are mixed thoroughly. Then, all I do is put it into the jars. So there is NO HEAT used in my process and my SuperFood Plus is just super-nutritional herbs and foods, naturally dried, powdered, blended and delivered directly to you.

I must mention here that I am also very proud of my SuperFood Plus tablets. EVERY other tablet on the market contains binders to hold the herbs or powder together, usually 15% to 25% binders. I fought this bull for two years just to develop my tableting process. I was NOT going to dilute the nutrition in my SuperFood Plus by adding more binder than some of the superstar nutritional herbs. So I worked two years to discover how by adding only 3% organic Rice Malt to the SuperFood Plus powder, then increasing the pressure on the tableting machine, and then spray coating liquid vegan veggie capsule liquid on the outside of the tablets, I was able to do what no one else has, and not dilute the nutritional content of my SuperFood Plus tablets.

My Intestinal Formula #1 is made exactly the same way. I powder the herbs and then put these herbs into capsules. That’s it!

Finally, Lisa, I must end with a small repeat reminder.

Follow your Heart and Soul, Lisa, your inner voice, or the voice of God that comes from within. Your voice is ALWAYS RIGHT and will ALWAYS steer you in the right direction.


DISCLAIMER: This BLOG's purpose is to promote the sharing of information about healthy living and dietary supplements. The views and opinions of Dr. Schulze and those of his companies and BLOG administrators are offered for your information and are not intended to constitute medical advice. If you are sick, injured, or pregnant, consult a licensed medical professional.


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